2017 Top 40 Undergraduate Professors Yakov Bart, Northeastern University (D’Amore-McKim)

2017 Top 40 Undergraduate Professors: Yakov Bart, Northeastern University (D’Amore-McKim) by: Andrea Carter on September 18, 2017 | 2 Comments Comments 1,351 Views September 18, 2017Yakov BartAssistant Professor of Marketing and Joseph G. Riesman Research ProfessorNortheastern University,  D’Amore-McKim School of BusinessAs if it weren’t enough to have his digital marketing research published in leading marketing and management journals or funded with multiple research awards and grants, Yakov Bart supplements it with a teaching style that undergraduate students consistently rave about. Students report that he is deliberate in the material he delivers, carefully orchestrating an experiential learning experience that one student described as â€Å"action packed.† What students appreciate most about Bart’s courses is the real-world relevance. Whether it’s case studies or hands-on use of the latest digital marketing tools, students say yo u can always count on it being about real situations that are readily applicable to any present-day digital marketing environment. Bart’s performance in the classroom is also acknowledged by colleagues. Faculty peers say his classes are all about engaging students and, apart from confidently and skillfully leading the case discussions, Professor Bart knows each student’s name and is full of humor.To round out his impressive bio, pedagogical materials developed by this top professor have been widely used by academic institutions around the world, including an award-winning bestseller case study and a digital textbook on social media marketing.Age: 39At current institution since: 2015Education: PhD in Business Administration (Marketing), Haas School of Business, UC Berkeley; SM in Operations Research, MIT; Diploma in Mathematics, Moscow State UniversityList of courses currently teaching: Marketing Management, Digital Marketing, Social Media MarketingFun fact about yourse lf: One of my first jobs (back in the 1990s) was choreographing nightclub shows in Moscowâ€Å"I knew I wanted to be a business school professor when†¦Ã¢â‚¬ Ã‚  I started working as a graduate assistant for MIT professor Glen Urban on several research projects – that was way more fun than anything I’d done before that.â€Å"If I weren’t a business school professor†¦Ã¢â‚¬  I would probably be a rocket scientist in Russia, or a quant on Wall Street.â€Å"One word that describes my first time teaching†   InsaneWhat do you enjoy most about teaching undergraduate business students? I enjoy their creativity and openness to new ideas.What is the biggest challenge that comes with teaching undergraduate business students? I often find undergraduate students to be quite naà ¯ve and idealistic about how business works.What is the most impressive thing one of your undergraduate students has done? One of my former students was named a Forbes 30 Under 30 Scholar.What is the least favorite thing one has done? PlagiarizingWhat does a student need to do to get an A in your class? Demonstrate creativity and tenacity â€Å"When it comes to grading, I think students would describe me as †¦Ã¢â‚¬  Fairâ€Å"But I would describe myself as †¦Ã¢â‚¬  FairWhat are your hobbies? ReadingHow did you spend your summer? Working on research projectsFavorite place to vacation: JapanFavorite books: â€Å"Between Silk and Cyanide† and â€Å"Monday Starts on Saturday†Favorite movie: â€Å"Blazing Saddles†Favorite television show: â€Å"Fry and Laurie†Favorite type of music / favorite artist: â€Å"Okean Elzy†Bucket list item #1: Tierra Del FuegoWhat professional achievement are you most proud of? Being named Joseph G. Riesman Research ProfessorWhat is your most memorable moment as a professor? Presenting my research at World Knowledge ForumProfessor you most admire and why: There are many, but first of a ll these are my advisers in graduate schools at Berkeley and MIT: Ganesh Iyer and Glen Urban.What are you currently researching and what is the most significant discovery youve made from it? My research is primarily focused on the marketing implications of new and emerging digital technologies. In terms of traditional measure of research impact, my early work on understanding drivers and consequences of online consumer trust has probably had the most impact to date and has been cited over 1,200 times. I believe my current work on communication and persuasion in the context of highly targeted digital advertising, where my co-author Pedro Gardete and I show that the most personalized ads may not be very effective because consumers are worried about being exploited, can have profound implications for how firms approach collecting data about their customers and public policy regulations around privacy.Twitter handle: @yakovbartâ€Å"If I had my way, the business school of the future wo uld have much more of this†¦Ã¢â‚¬  Experiential learning. Weve already accomplished much in this direction at Northeastern, but there’s still much remaining potential to achieve tighter integration between the classroom and workplace experiences.â€Å"And much less of this† Emphasis on gradingStudents say:For two semesters, Yakov Bart was the keynote speaker of my academic life. His lectures were seamlessly executed, action-packed and alive with anecdotes, interviews, real-time whiteboard diagrams, and extensive QA from both himself and the audience. From class time to assignments, I often felt as if was at a marketing retreat or working for a start-up, as Yakov was always encouraging practical, applicable, and technology driven thought and action. After two semesters with Yakov and two internships to put his teachings into action, I can confidently say that I feel capable and empowered to take on the marketing world and its evolutions to come. I will continue to cite him as one of my greatest career inspirations.The class I took with him, Marketing Management, was one of the best classes I have taken during my time at Northeastern University. Instead of sticking to traditional lectures, Professor Bart’s class was case based, relying on discussion. Never before have I had the chance to get so passionate in a class. He asked students to not only brainstorm innovative solutions, but have them defend and argue for their beliefs, made the class not only educational, but exciting. I learned that having an idea is not enough – you need to be able to defend it, and explain the why behind it. In Professor Bart’s class I learned how to respectfully stick up for my beliefs, giving me confidence that helps not only with my current job, but in my life as a whole.Professor Bart is dedicated to his practice and his students. His passion for all things marketing is evident in his teaching as well as contagious to his students. He gene rously brings his experience from work and research to enrich lectures and cases in addition to the relevant class work he assigns. I felt challenged to think differently and encouraged to speak up in professor Bart’s class. He fostered a safe , mature, and intellectual learning environment that was a unique in an undergraduate classroom.Yakov is an enthusiastic and knowledgeable professor that fully embodied the experiential learning mantra of Northeastern. He went above and beyond the curriculum, showing us the actual tools marketers use. Yakov inspired an entrepreneurial spirit in our class, encouraging us to partner with real companies for our final project. Not only did I come out of the class fully understanding the material, but I came out with real experience. Additionally, he is the only teacher I had who cared that we left the class with something we could put on our resumes, so he required that we get certified in a digital marketing technique to give us a leg up. 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Taking the August SAT Here’s How to Prep

Test Prep Tips and Resources For Students Planning to Take the SAT in August The registration deadline for the August SAT is fast approaching (July 28 and August 8 with late fee), so if you plan on taking the exam later this summer it’s time to get serious about your test prep. There are a number of resources that you can utilize this summer in order to prepare for the August SAT. At, we advise students to only take the SAT or ACT when they are fully prepared. For many students to who plan to apply to college this fall – either early action or early decision or in the regular round – the August SAT is the perfect opportunity to finish up testing before the bulk of the application process starts and the school year is in full-swing. It’s also another opportunity for students who received their SAT scores earlier this month to continue their test prep in order to reach their goal score. What Does An August SAT Date Mean For Students? Should You Take the August SAT? SAT and ACT Announce Changes for 2017-18 Testing Season Here are some SAT prep tips and resources to help college-bound students prepare for the August SAT. Understand the SAT’s Content and Structure Hopefully, before you decided to take the SAT, you took a diagnostic and determined that the SAT was the best-fit college entrance exam for your strengths and abilities. At we advise students to have a full understanding of both the SAT and ACT before beginning test prep, and to take a full-length diagnostic exam for each in order to choose the right test to prepare for. SAT vs. ACT: Which College Entrance Exam Should You Take? True or False? 5 Test Prep Myths Debunked By an Expert Tutor For those who have previously taken the SAT and wish to improve upon their score – or those who are taking it for the first time – a deeper understanding of the SAT’s content, test questions, and structure is another way to better prepare yourself for the exam – especially if there are specific sections or question-types you need to improve upon before sitting for the August SAT or later test dates. Test Prep 101: Guide to the SAT Math Section Test Prep 101: Guide to the SAT Reading Section Test Prep 101: Guide to the SAT Writing Section Test Prep 101: Guide to the SAT Essay Take a Practice Exam The best way to evaluate where you are in your test prep is to take a full-length practice test under timed conditions. This not only simulates the test-day conditions – giving you an accurate idea of the timing and pacing of each section – but it will also help you become more familiar with the formatting of the content, questions, and more. Summer Test Prep Checklist for Rising Juniors and Seniors Test Prep Checklist for Sophomores and Juniors Before taking the August SAT, make sure to take one or more practice tests in order to practice your pacing and get to know the test inside and out. Understand Your Strengths and Weaknesses After each full-length practice test, evaluate the results so that you can understand which sections and questions you performed well on and which you need to improve upon. Test Prep Tips for the Redesigned SAT 7 Test Prep Tips To Help You Ace the SAT or ACT At our expert tutors evaluate each practice test our students take in order to develop a customized test prep plan, track their progress, and adjust their test prep curriculum accordingly. Understanding your practice test results is critical in order to know what areas need more attention. This is also where understanding your SAT score report is important, as you can also use your Score Report to evaluate your performance and develop a test prep plan based on your most recent results. How to Read Your SAT Score Report Using your current score report as a baseline can help you better prepare for your next SAT – especially if you plan to take it in August. The August SAT date will be here before you know it, so make sure you’re taking advantage of the time you have left to practice, evaluate your performance, and adjust your test prep strategy accordingly. If you need additional help preparing for the August SAT – or later SAT or ACT administrations – contact us today for more information on our test prep services and our team of expert tutors. Dr. Kat QA: "How should students approach test prep?" from on Vimeo.